Lysol To Go
PRINT / EVENT / DIGITAL / SOCIAL
Lysol To Go kills 99.9% of bacteria. Let's give bacteria a proper burial.
Tagline: Put bacteria to rest
WHEN BACTERIA ROAMED THE EARTH
Lysol will sponsor a museum exhibit displaying the different surfaces where bacteria once roamed before Lysol came along and laid them to rest.
LYSOL AND GOOGLE MAPS
When users map directions on their mobile phone, Lysol Spray To Go will alert them to how many germs they're about to encounter on the trip.
I AM THE .1%
The .1% of bacteria that survived the Lysol Spray To Go attacks will get his own Twitter handle so he can properly mourn. Tweeting from @Lysolitude, his sad and lonely life will symbolize Lysol's effectiveness.